CASE STUDY

Elmgreen School

“The quality of interaction with Sarah and her team has been excellent; they listen and come up with better solutions that you would. We love our prospectuses and will continue to use Lore Creative.” 

Mr Dominic Bergin, Headteacher, The Elmgreen School

The Elmgreen School is a coeducational secondary school and sixth form located in the West Norwood area of the London Borough of Lambeth, England.

CASE STUDY

Elmgreen School

“The quality of interaction with Sarah and her team has been excellent; they listen and come up with better solutions that you would. We love our prospectuses and will continue to use Lore Creative.” 

Mr Dominic Bergin, Headteacher, The Elmgreen School

The Elmgreen School is a coeducational secondary school and sixth form located in the West Norwood area of the London Borough of Lambeth, England.

The Brief

The Elmgreen School (TEGS) is a coeducational secondary school and sixth form located in the West Norwood area of the London Borough of Lambeth, England. It was the first Parent Promoted secondary school to be created in the UK under the School Standards and Framework Act 1998.

The school was created to address a major shortfall in the number of secondary school places in the London Borough of Lambeth. Following a public consultation, a group of 40 parents formed The Parent Promoters Foundation (PPF). Working in partnership with Lambeth Local Authority, the PPF successfully campaigned to raise the necessary £25 million funding via the Building Schools for the Future programme.

Our Response

We worked with the school to understand its target audience and catchment area and learnt that the brand style we created needed to be smart, confident, fresh and professional.    The brand needed to be taken seriously and inform the potential parents of the strong academic focus whilst reminding them that the school understood the local climate and challenges.  A smart design with a heart. Over the coming month we created a clean and modern new brand for TEGS, using white space that oozed confidence and a crisp green logo that always sat centrally and owned the space.  Photography was taken that reflected the happy and purposeful nature of the students and helped reflect the schools values and aims.

Brand consistency was key in this project, this is the delivery of brand messaging in line with the brand identity, values, and strategy over time. Consistency meant the school’s target audiences (potential parents, employer of choice, additional schools, local community) were being exposed to core messages, visual branding, and other brand elements repeatedly, which helped to solidify their brand recognition.

Engaging the communities ‘buy-in’ was always foremost in our minds and we worked with the school to implement small but ‘warming’ initiatives to show parents that the school really valued each student.  Some of these initiatives included Happy Birthday school branded cards for each pupil on their birthday with a personal message on the inside, school branded Greetings cards (often using photos of pupil artwork, technology projects etc..) that teachers could send home with pupils after a good day at school.  We publicised and made a focus of pupil stories to put faces behind the brand and worked locally to advertise the school – open day invitation postcards, banners, posters etc…

We knew a new website was needed and after working with the school to understand their online requirements we created a few initial website designs and started work on developing the printed brand pack too.  As the website started to take shape we helped create the sitemap and advise on all the information to be housed, making sure it was functional and informative. We made subtle changes to the brand so it worked well online, but maintained the fresh and clean feel of the corporate style.

Our next step was to look designing the prospectuses within the established brand, we concluded that changing the shape of both the main school and Sixth Form prospectuses would be the right approach. We opted for making the Upper School prospectus 210mm square and the Sixth Form A5. We wanted the Sixth Form prospectus to have a university style feel to appeal to the older students. Both prospectuses are housed in an outer folder, and each prospectus has it’s own insert booklet that changes annually with updated information for the Upper School and updated course information for the Sixth Form.

Final developments were made ready for Open days such as roller banners, signage, internal graphics and photo boards.

Our Response

We worked with the school to understand its target audience and catchment area and learnt that the brand style we created needed to be smart, confident, fresh and professional.    The brand needed to be taken seriously and inform the potential parents of the strong academic focus whilst reminding them that the school understood the local climate and challenges.  A smart design with a heart. Over the coming month we created a clean and modern new brand for TEGS, using white space that oozed confidence and a crisp green logo that always sat centrally and owned the space.  Photography was taken that reflected the happy and purposeful nature of the students and helped reflect the schools values and aims.

Brand consistency was key in this project, this is the delivery of brand messaging in line with the brand identity, values, and strategy over time. Consistency meant the school’s target audiences (potential parents, employer of choice, additional schools, local community) were being exposed to core messages, visual branding, and other brand elements repeatedly, which helped to solidify their brand recognition.

Engaging the communities ‘buy-in’ was always foremost in our minds and we worked with the school to implement small but ‘warming’ initiatives to show parents that the school really valued each student.  Some of these initiatives included Happy Birthday school branded cards for each pupil on their birthday with a personal message on the inside, school branded Greetings cards (often using photos of pupil artwork, technology projects etc..) that teachers could send home with pupils after a good day at school.  We publicised and made a focus of pupil stories to put faces behind the brand and worked locally to advertise the school – open day invitation postcards, banners, posters etc…

We knew a new website was needed and after working with the school to understand their online requirements we created a few initial website designs and started work on developing the printed brand pack too.  As the website started to take shape we helped create the sitemap and advise on all the information to be housed, making sure it was functional and informative. We made subtle changes to the brand so it worked well online, but maintained the fresh and clean feel of the corporate style.

Our next step was to look designing the prospectuses within the established brand, we concluded that changing the shape of both the main school and Sixth Form prospectuses would be the right approach. We opted for making the Upper School prospectus 210mm square and the Sixth Form A5. We wanted the Sixth Form prospectus to have a university style feel to appeal to the older students. Both prospectuses are housed in an outer folder, and each prospectus has it’s own insert booklet that changes annually with updated information for the Upper School and updated course information for the Sixth Form.

Final developments were made ready for Open days such as roller banners, signage, internal graphics and photo boards.

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