We worked with the school to understand its target audience and catchment area and learnt that the brand style we created needed to be smart, confident, fresh and professional. The brand needed to be taken seriously and inform the potential parents of the strong academic focus whilst reminding them that the school understood the local climate and challenges. A smart design with a heart. Over the coming month we created a clean and modern new brand for TEGS, using white space that oozed confidence and a crisp green logo that always sat centrally and owned the space. Photography was taken that reflected the happy and purposeful nature of the students and helped reflect the schools values and aims.
Brand consistency was key in this project, this is the delivery of brand messaging in line with the brand identity, values, and strategy over time. Consistency meant the school’s target audiences (potential parents, employer of choice, additional schools, local community) were being exposed to core messages, visual branding, and other brand elements repeatedly, which helped to solidify their brand recognition.
Engaging the communities ‘buy-in’ was always foremost in our minds and we worked with the school to implement small but ‘warming’ initiatives to show parents that the school really valued each student. Some of these initiatives included Happy Birthday school branded cards for each pupil on their birthday with a personal message on the inside, school branded Greetings cards (often using photos of pupil artwork, technology projects etc..) that teachers could send home with pupils after a good day at school. We publicised and made a focus of pupil stories to put faces behind the brand and worked locally to advertise the school – open day invitation postcards, banners, posters etc…
Our next step was to look designing the prospectuses within the established brand, we concluded that changing the shape of both the main school and Sixth Form prospectuses would be the right approach. We opted for making the Upper School prospectus 210mm square and the Sixth Form A5. We wanted the Sixth Form prospectus to have a university style feel to appeal to the older students. Both prospectuses are housed in an outer folder, and each prospectus has it’s own insert booklet that changes annually with updated information for the Upper School and updated course information for the Sixth Form.
Final developments were made ready for Open days such as roller banners, signage, internal graphics and photo boards.