CASE STUDY

Penistone Grammar School

“I’ve worked with Lore in a previous organisation and was really excited to be working with them again.  They have been pivotal in the development of our brand, taking it to a level beyond anything we could have previously imagined.  They have opened up new avenues of creativity for us which has led to a suite of final products that perfectly capture the vision and values of our school.”

Carole Mason – Executive Director, Strategic Operations

Penistone Grammar School is a co-educational Secondary School in Penistone, in the Metropolitan Borough of Barnsley, South Yorkshire, England.

CASE STUDY

Penistone Grammar School

“I’ve worked with Lore in a previous organisation and was really excited to be working with them again.  They have been pivotal in the development of our brand, taking it to a level beyond anything we could have previously imagined.  They have opened up new avenues of creativity for us which has led to a suite of final products that perfectly capture the vision and values of our school.”

Carole Mason – Executive Director, Strategic Operations

Penistone Grammar School is a co-educational Secondary School in Penistone, in the Metropolitan Borough of Barnsley, South Yorkshire, England.

The Brief

Penistone Grammar School were looking for a school marketing agency that could take their school marketing to the next level.  They wanted to create a new marketing pack that showcased their talents and created a new consistent and strong brand style to be applied across all of their marketing.  The school is very highly regarded in the community, so their brief was less of a ‘sales’ tool, more of a statement of their existing reputation.

Our Response

We created a brand style that packed an assured punch, a marketing pack that boldly stated their position and whilst being stylish, maintained an air of grace and humility.

We experimented with ways of presenting their well-established school logo as a centrepiece; the selected concept flipped the elements around, using the logo colours as the forefront with the logo whitewashed into the design.  This modern style has been implemented across their upper school and new Sixth Form Open Day presentations (branded table cloths, roller banners, prospectuses etc.)

We were also commissioned to create a new website for Penistone Grammar School with a very strict timeline. We rose to the challenge and their new website went from construction start to LIVE in just 4 weeks. We are continuing to work with PGS on updating parts of the site on an on-going basis, but love seeing the new brand designs cohesively flowing across the website too.

Our Response

We created a brand style that packed an assured punch, a marketing pack that boldly stated their position and whilst being stylish, maintained an air of grace and humility.

We experimented with ways of presenting their well-established school logo as a centrepiece; the selected concept flipped the elements around, using the logo colours as the forefront with the logo whitewashed into the design.  This modern style has been implemented across their upper school and new Sixth Form Open Day presentations (branded table cloths, roller banners, prospectuses etc.)

We were also commissioned to create a new website for Penistone Grammar School with a very strict timeline. We rose to the challenge and their new website went from construction start to LIVE in just 4 weeks. We are continuing to work with PGS on updating parts of the site on an on-going basis, but love seeing the new brand designs cohesively flowing across the website too.

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