CASE STUDY

New College Leicester

New College Leicester is a co-educational school and sixth form, located in the New Parks area of Leicester, Leicestershire.

CASE STUDY

New College Leicester

New College Leicester is a co-educational school and sixth form, located in the New Parks area of Leicester, Leicestershire.

The Brief

New College Leicester appointed us to design a new brand for the college. The brief was to create a new school motto that focussed on the results of their recent staff/pupil survey; an adapted college logo to address the key strategies of the college and a suite of newly branded marketing materials to promote the college in the local community.

Our Response

The college staff and pupil survey results pointed us very firmly in one direction; the feeling of pride and passion everyone felt for the college, the desire to achieve, so that became our focal point for the motto. After a couple of meetings at the college the final motto decided upon was this modern and punchy collaboration:

#Where you belong, #Where we are a team, #Where you succeed and #Where we believe in you

Their logo appears on uniform so without making any major changes, we introduced a jigsaw design to the existing triangle motif, bringing their key strategies to the fore in an adapted logo.

We’re implementing the new brand style across a college prospectus, strategy brochure and other marketing materials as and when needed.

Our Response

The college staff and pupil survey results pointed us very firmly in one direction; the feeling of pride and passion everyone felt for the college, the desire to achieve, so that became our focal point for the motto. After a couple of meetings at the college the final motto decided upon was this modern and punchy collaboration:

#Where you belong, #Where we are a team, #Where you succeed and #Where we believe in you

Their logo appears on uniform so without making any major changes, we introduced a jigsaw design to the existing triangle motif, bringing their key strategies to the fore in an adapted logo.

We’re implementing the new brand style across a college prospectus, strategy brochure and other marketing materials as and when needed.

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